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Indianapolis Marketing

Internet Marketing

Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.

Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization.

Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. The most effective types of targeting for these advertising vehicles will be demographic targeting rather than keyword targeting. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

Internet marketing

At dacodaDigital, we strive for perfection, exposing our clients to every gap in the online market. We do not believe in compromise and aim to constantly improve on our results adapting to new media as it unfolds.

The way users respond to a website and product is dependent on what they are searching for. Each and every visitor needs to be guided to make a purchase online - it is only by relentless tracking and refining that this can be achieved. use advance bespoke tracking systems which allow us to view how visitors interact with websites. We provide our clients with statistics which make sense, and we have the answers to each and every campaign we undertake.

To achieve the best from your campaigns, it is essential that your website is making the most of your visitors. As well as Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns. We undertake in-depth usability studies to ensure maximum conversion rates are achieved when sending online visitors to a website.

Our Internet marketing services include:

•       Pay Per Click
•       Search Engine Optimization
•       Web Site Design
•       Email Marketing
•       Social Networking Sites