One of the best ways to drive interested visitors to your site is through pay per click (PPC) advertising. It is common sense that if you provide someone who is looking for a specific product with a link to that product they will buy it instead of just getting more information about it. Though, w
Read Full StoryJust to cover the ground, lets go over what link building is quickly. Link building is the process of building backlinks to your site. More backlinks (link form other sites to your site) a site has, higher it ranks on the search engines. Link building therefore is a mission of all money making webma
Read Full StoryIf you’ve ever noticed that little map that comes up in the #1 spot with all the local businesses on it, you can be there, too, and even go for the number one listing in Google right there. It also won’t cost you a dime — just maybe five minutes of time… All you need is a free Google acco
Read Full StoryWe all would prefer our customers to be serious shoppers with money ready to spend. Nothing worse than wasting valuable time with a customer who isn’t serious about a purchase. Whether at your bricks and mortar location or your website, you want to draw motivated shoppers versus window shoppers. S
Read Full StoryThe widespread availability of broadband and the purchase of YouTube by Google in October 2006 have made online video one of the fastest growing trends on the web in the past three years. Not surprisingly – it’s fun, entertaining and accessible – from both a viewer’s and a producer’s per
Read Full StoryFacebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of
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Select the best URL (Facebook username) for your Facebook Page Facebook recently launched the ability to choose a vanity URL (Facebook calls it a “username”) for your Facebook Page, one of the most important SEO opportunities on Facebook to date. When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. Usernames [...]
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3. Use the “About” text box to place keyword-dense prose near the top of your Page One important SEO strategy that should be employed on your Facebook Page whenever feasible is placing keyword-dense prose as close to the top of the Page as possible. Because Facebook limits where Page owners can place large chunks of [...]
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Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies. Investing in trends requires smart timing and consumer analysis.
You would think that marketing trends would be closely aligned with consumer trends, since effective marketing depends on getting your messages to appear where the highest concentration of qualified eyeballs are focused. That isn’t always the case, however, because trend-focused marketers tend to place an inflated value on revolutionary technology and early adoption.
Thankfully, the majority of consumers permanently relocate their attention with much less frequency than marketing bandwagon drivers. Still, missing a trend or sticking with a has-been spells opportunity lost at best and negative returns or loss of market share at worst.
Since your trend-marketing returns are only as good as your ability to make educated guesses, here’s some advice to help you avoid turning educated guesses into marketing messes. The following list features the top 10 internet marketing trends for 2010, in no particular order, and tells you whether to invest, test or let it rest.
This may seem like something everyone would “should” know…..but in any case, for those that may need a “primer”.
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Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.
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Everyone loves a good tip, right? Here are 55 quick tips for search engine ...
This may seem like something everyone would "should" know.....but in any ca...
Allocating your small business marketing budget to maximize return on inves...
