20 Email Marketing Do’s & Don’ts
This may seem like something everyone would “should” know…..but in any case, for those that may need a “primer”.
Continue ReadingArchive for the Email Category
Blogging, Email, Marketing, SEO
10 Online Marketing Trends for 2010
Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies. Investing in trends requires smart timing and consumer analysis.
You would think that marketing trends would be closely aligned with consumer trends, since effective marketing depends on getting your messages to appear where the highest concentration of qualified eyeballs are focused. That isn’t always the case, however, because trend-focused marketers tend to place an inflated value on revolutionary technology and early adoption.
Thankfully, the majority of consumers permanently relocate their attention with much less frequency than marketing bandwagon drivers. Still, missing a trend or sticking with a has-been spells opportunity lost at best and negative returns or loss of market share at worst.
Since your trend-marketing returns are only as good as your ability to make educated guesses, here’s some advice to help you avoid turning educated guesses into marketing messes. The following list features the top 10 internet marketing trends for 2010, in no particular order, and tells you whether to invest, test or let it rest.
