20 Email Marketing Do’s & Don’ts
This may seem like something everyone would “should” know…..but in any case, for those that may need a “primer”.
1. Never, under any circumstances, spam others.
2. Give your readers opt in/out options for unsubscribing.
3. Have a plan. Don’t just randomly send email blasts…that’s spam.
4. Focus on creating benefit-driven subject lines. Get their attention.
5. Keep subject lines under 40-50 characters so they aren’t cut off.
6. Avoid using spammy words in your subject line. They will get filtered out.
7. Tailor your message to the preview pane by placing the most important info up top.
8. Track your results (delivery rates, open rates, click throughs, conversions, etc.)
9. Don’t try to do too much within a single email.
10. Link to highly-targeted landing pages. Think conversions!
11. Don’t email too often as it can upset customers and cause them to ignore you. Let them know in advance when they sign up, how often you send out emails.
12. Always deliver on the promise of your subject line.
13. Let subscribers update their contact info quickly and easily.
14. Use clear, powerful calls to action throughout the email copy.
15. Test different subject lines, copy length, and calls to action to find the winning formula.
16. Make sure your email copy is easy to scan.
17. Keep any images small for fast loading.
18. Try to build relationships with your subscribers.
19. Don’t buy your email list.
20. Don’t sell your email list to others.
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